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Miryam Labiad: Moroccan Jewelry Designer and Actress Bridging Heritage and Modernity

 Meet Miryam Labiad, also known as Mimia LeBlanc, a Moroccan jewelry designer and actress whose creations celebrate her rich cultural heritage, captivating audiences worldwide with their unique blend of tradition and contemporary elegance.


Miryam Labiad: Crafting Cultural Narratives through Jewelry and Performance

Miryam Labiad, professionally known as Mimia LeBlanc, is a distinguished Moroccan jewelry designer, fashion influencer, and actress. Born in Tétouan, Morocco, she has garnered international acclaim for her exquisite jewelry collections that seamlessly blend traditional Moroccan artistry with modern design elements.

Artistic Journey and Inspirations

Labiad's passion for jewelry design was kindled during her childhood, drawing inspiration from the intricate pieces worn by her mother. Her creations are deeply influenced by Moroccan heritage, particularly Amazigh (Berber) motifs and Andalusian aesthetics, reflecting a rich cultural tapestry. She articulates this connection, stating, "In most of my collections, we can feel this Mediterranean source." 

Mimia LeBlanc Jewelry: A Global Presence

Under the brand name Mimia LeBlanc, Labiad's jewelry has captivated a global clientele. Her designs are showcased in prestigious venues such as the Galeries Lafayette in Paris, the Burj Al Arab in Dubai, and boutiques in Beirut. In 2023, she expanded her footprint by inaugurating her first boutique in Casablanca, Morocco, marking a significant milestone in her career. She expressed her sentiments, stating, "I'm opening my store in Morocco, in my country. It's a beautiful feeling. There are a lot of emotions." 

Collaborations and Commissions

Labiad's expertise has been recognized through notable collaborations, including a commission by Qatar's Years of Culture initiative to design a bespoke jewelry collection celebrating the Qatar-Morocco 2024 Year of Culture. This collection drew inspiration from traditional Amazigh jewelry, exemplifying her ability to infuse cultural heritage into contemporary designs. 

Acting Endeavors

Beyond her achievements in design, Labiad has ventured into acting. She appeared in the television series "Ard Aldalam" in 2017, showcasing her versatility and artistic expression across different mediums. 

Cultural Advocacy and Influence

As a fashion influencer and cultural advocate, Labiad actively promotes Moroccan traditional attire, notably the Moroccan caftan. She emphasizes its historical significance, stating, "The traditional Moroccan women’s wear is one of the oldest traditional clothes in the world, having appeared in the twelfth century during the Almohad Caliphate era." 

Conclusion

Miryam Labiad's dedication to preserving and innovating within the realm of jewelry design has solidified her status as a leading figure in the fashion industry. Through Mimia LeBlanc, she continues to craft pieces that narrate stories of cultural heritage, resonating with audiences worldwide and bridging the gap between tradition and modernity.

For a closer look at Miryam Labiad's creative process and her boutique launch in Casablanca, you might find the following interview enlightening:








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