Meet Abderrazak Yousfi, the visionary behind Moteur.ma and Media Digital Invest, empowering a new generation of Moroccan startups with capital, mentorship, and global ambition.
Abderrazak Yousfi is a standout figure in Morocco’s entrepreneurial ecosystem—a tech-savvy visionary who has successfully scaled startups and now invests in others doing the same. Best known as the founder of Moteur.ma, Morocco’s leading automotive marketplace, and the driving force behind Media Digital Invest, Yousfi is dedicated to nurturing innovation and helping startups break through regional and global barriers.
From Coding to Commerce
With a background in computer programming and business management, Yousfi embodies the blend of technical expertise and business insight needed to thrive in today’s digital economy. His early career laid the groundwork for his success as a founder and investor, enabling him to bridge the gap between product development and market strategy.
Moteur.ma: A Moroccan Milestone
In 2009, Yousfi launched Moteur.ma, an online portal that transformed how Moroccans buy and sell vehicles. What began as a local digital classifieds platform quickly evolved into the country’s top automotive marketplace, streamlining access to vehicle information, pricing, and dealership offers.
His ability to scale the platform and generate user trust caught international attention. In 2021, Frontier Digital Ventures, a Malaysia-based investment group specializing in emerging market digital platforms, acquired Moteur.ma in a $5 million deal—one of the first major startup exits in Morocco. The acquisition marked a turning point in Moroccan tech, proving that local innovation could attract global capital.
Media Digital Invest: A Launchpad for Startups
Following this exit, Yousfi founded Media Digital Invest (MDI), a venture builder and startup accelerator aimed at turning high-potential early-stage startups into sustainable, scalable businesses. MDI takes a hands-on approach, offering personalized coaching, investor matchmaking, and strategic resources to help founders secure funding and refine their business models.
Under Yousfi’s leadership, MDI has supported startups across multiple sectors, with a focus on disruptive solutions and visionary leadership. One of its flagship initiatives, Impact++, provides masterclasses, bootcamps, and incubation programs tailored to Moroccan entrepreneurs looking to navigate the startup landscape with confidence.
Championing Youth and Digital Skills
Beyond business, Yousfi is a vocal advocate for youth empowerment and digital transformation. In appearances on platforms such as SNRT, he has called for stronger support systems for young entrepreneurs—emphasizing the need for training in English, leadership, and digital literacy to unlock global opportunities.
On LinkedIn, where he actively shares insights, Yousfi frequently addresses themes like e-commerce growth, access to capital, and the evolution of Morocco’s startup infrastructure. His transparency and willingness to engage with aspiring founders have made him a respected thought leader in the tech community.
The Vision Ahead
Yousfi’s ambitions go beyond Morocco. With Media Digital Invest, he aims to expand across the MENA region, creating cross-border partnerships and offering scalable support frameworks to startups with regional potential. He envisions a future where Moroccan founders don’t just serve local markets—but compete globally.
Conclusion
Abderrazak Yousfi is more than a successful founder—he’s a builder of ecosystems. From the groundbreaking success of Moteur.ma to his current role accelerating startups through Media Digital Invest, Yousfi exemplifies what it means to lead with purpose and vision. His continued investment in people, platforms, and potential makes him a cornerstone of North Africa’s digital future.