Discover how Myriam Bessa, founder of L'Atelier Digital and Phoenix AI, is revolutionizing Morocco's digital landscape by integrating artificial intelligence with marketing strategies, and inspiring the next generation of tech entrepreneurs.
In Morocco's rapidly evolving digital scene, Myriam Bessa stands out as a visionary entrepreneur who seamlessly blends marketing expertise with cutting-edge artificial intelligence (AI). As the founder and CEO of L'Atelier Digital and Phoenix AI, Myriam is reshaping brand engagement and fostering innovation in the region.
From Corporate Leadership to Entrepreneurial Innovation
Myriam's professional journey spans over 15 years with industry giants like Sony, L'Oréal, Unilever, and Avon, where she honed her skills in digital marketing and technology. This extensive experience laid the groundwork for her entrepreneurial ventures. In 2016, she launched L'Atelier Digital, a Casablanca-based agency specializing in digital strategy, content creation, media management, and influencer marketing. The agency quickly gained prominence for crafting strategies that forge strong emotional connections between brands and their audiences.
Pioneering AI Avatars with Phoenix AI
Building on the success of L'Atelier Digital, Myriam founded Phoenix AI in 2024, aiming to revolutionize digital interactions through the development of AI-powered avatars. These advanced digital entities are designed to provide personalized and engaging experiences, capable of adapting to user preferences and interacting naturally in multiple languages. Phoenix AI's innovations have positioned it as a leader in the AI sector within the Middle East and Africa, transforming how brands connect with their audiences.
Creating Morocco's First AI-Powered Influencers
One of Myriam's notable achievements is the creation of Kenza Layli, Morocco's first AI-powered influencer. Developed by a dedicated team at L'Atelier Digital & AI, Kenza Layli represents a fusion of technology and cultural relevance, engaging audiences with authentic content and setting a new standard for digital influence in the region.
Empowering the Next Generation
Beyond her business ventures, Myriam is committed to nurturing young talent in the tech industry. Through mentorship and by leading innovative projects, she inspires aspiring entrepreneurs to explore the intersections of AI and digital marketing, contributing to a vibrant and forward-thinking community in Morocco.
Recognition and Thought Leadership
Myriam's contributions have garnered international recognition. She has shared her insights on platforms such as Columbia Business School's Executive Education, discussing the transformative potential of AI in personal development and business innovation. Her thought leadership continues to influence the broader discourse on AI's role in shaping the future of business.
Conclusion
Myriam Bessa exemplifies the spirit of innovation and leadership in Morocco's digital landscape. Through L'Atelier Digital and Phoenix AI, she is not only advancing the integration of AI in marketing but also inspiring a new generation to embrace technology and creativity. Her work continues to redefine brand engagement and sets a benchmark for digital excellence in the region.