Meet Zakia, the visionary behind Key Coach Group and MQ Academy — a thought leader redefining how professionals in Morocco and beyond position themselves through self-marketing mastery and intercultural intelligence.
In the world of personal branding and executive coaching, few names in North Africa resonate like Zakia Slaoui. As the founder and CEO of Key Coach Group, Zakia has spent over a decade helping professionals unlock their full potential — not just by improving performance, but by teaching them how to market their uniqueness with clarity and confidence.
Operating between Rabat and Paris, her work has reached entrepreneurs, executives, students, and public figures alike, offering a fresh perspective on what it means to stand out in today’s global professional environment.
Inventing the "Quotient Marketing" Approach
At the heart of Zakia’s work lies a concept she coined: Quotient Marketing (QM). This original framework brings together IQ (intelligence quotient), EQ (emotional intelligence), and personal branding into one cohesive method for career development and professional influence.
Zakia argues that while everyone exists professionally, only those who understand the art of self-marketing truly make an impact. Her QM methodology goes beyond standard coaching — it’s a holistic system designed to teach individuals how to present themselves as the best version of their true selves.
Through this model, clients learn to navigate job markets, leadership roles, or public visibility with greater confidence and a tailored strategy. Whether you're a startup founder or a mid-career executive, Zakia's tools sharpen your message, boost visibility, and connect you with the right audiences.
MQ Academy: A School for the Future of You
To amplify the reach of her approach, Zakia founded MQ Academy, a dedicated training ecosystem within Key Coach Group. The academy offers programs focused on self-branding, communication skills, personal clarity, and intercultural agility, training both individuals and teams in the tools of modern leadership.
Zakia’s curriculum is designed to help people understand their professional identity and communicate it with authenticity and impact — something particularly valuable for the youth entering global job markets or pivoting toward new careers.
Helping Youth Find Their Voice
While her clients come from all walks of life, Zakia is particularly passionate about mentoring youth and young professionals, equipping them with tools she wishes were more widespread earlier in her own journey. Through talks, workshops, and online content, she regularly encourages younger generations to believe in their voice and invest in their personal brand early.
Her tone is always warm but clear: “You are your own best asset — but only if you know how to position yourself.”
A Cross-Cultural Voice of Influence
Zakia’s own background is steeped in intercultural fluency, and it shows in everything she does. Whether speaking in Morocco or Paris, coaching clients in Arabic, French, or English, or leading high-level seminars, she brings a rare ability to bridge perspectives and coach with empathy. It’s part of what makes her such a powerful presence — and why her work is in demand across borders.
Conclusion
Zakia Slaoui isn’t just coaching people to succeed — she’s helping them rewrite their own narratives with clarity, confidence, and global relevance. In a world where noise is everywhere, she’s teaching professionals how to stand out with purpose.